Effective Date: March 4, 2026 | Last Updated: April 9, 2026
Allentown Live is committed to protecting the privacy and personal information of our guests, visitors, and website users. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at allentownlive.com, make reservations at our properties — the Renaissance Allentown Hotel and Moxy Allentown Downtown — attend events, dine at our restaurants and bars, or otherwise interact with our services in Downtown Allentown, Lehigh Valley, Pennsylvania.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access our website or use our services.
1. Information We Collect
Personal Information You Provide
We may collect personal information that you voluntarily provide when you interact with us, including when you make hotel reservations, book event spaces, sign up for newsletters, submit contact forms, or communicate with our staff. This information may include your name, email address, phone number, mailing address, payment information, date of birth, company or organization name, event details and preferences, dietary restrictions or accessibility needs, and loyalty program membership information.
Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies, web beacons, and similar tracking technologies. This may include your IP address, browser type and version, operating system, referring URLs, pages visited and time spent on those pages, click patterns and navigation paths, device identifiers, and general geographic location data.
Information from Third Parties
We may receive information about you from third-party sources, including hotel booking platforms and online travel agencies, event ticketing services, social media platforms when you interact with our profiles, marketing partners and analytics providers, and payment processors.
2. How We Use Your Information
We use the information we collect for a variety of purposes related to operating and improving our hospitality services. These purposes include processing and managing hotel reservations at the Renaissance Allentown Hotel and Moxy Allentown Downtown, coordinating event bookings and group accommodations, processing payments and sending transaction confirmations, communicating with you about your reservations, events, or inquiries, sending promotional materials about our properties, dining experiences, and upcoming events in Downtown Allentown (with your consent), personalizing your experience and tailoring content to your interests, improving our website, services, and guest experience, complying with legal obligations and protecting our rights, and analyzing trends and gathering statistical data to enhance our offerings.
3. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience. We use essential cookies that are necessary for the website to function properly, including session management and security features. We use analytics cookies to understand how visitors interact with our website, which helps us improve our content and navigation. We use functional cookies to remember your preferences and settings, such as language and region selections. We may also use marketing cookies to deliver relevant advertisements and measure the effectiveness of our promotional campaigns.
You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of our website, including the ability to make reservations online.
4. How We Share Your Information
We do not sell your personal information to third parties. We may share your information in certain circumstances with service providers who assist us in operating our website, processing payments, sending communications, and providing hospitality services. We may share information with Marriott International and its affiliates in connection with our Renaissance and Moxy branded properties. We may also share information with event partners and vendors when necessary to fulfill event bookings, with legal authorities when required by law, court order, or governmental regulation, and with business partners in the event of a merger, acquisition, or sale of assets, in which case you would be notified of any change in ownership or use of your personal information.
5. Data Security
We implement industry-standard security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of sensitive data during transmission using SSL/TLS protocols, secure storage of personal information with restricted access controls, regular security assessments and vulnerability testing, employee training on data protection and privacy best practices, and physical security measures at our properties and data storage facilities. While we strive to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but are committed to maintaining appropriate safeguards.
6. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information. These may include the right to access the personal information we hold about you, the right to request correction of inaccurate or incomplete information, the right to request deletion of your personal information, the right to restrict or object to certain processing activities, the right to data portability, and the right to withdraw consent where processing is based on consent.
To exercise any of these rights, please contact us using the information provided at the bottom of this policy. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
Email Communications
You may opt out of receiving promotional emails from us at any time by clicking the “unsubscribe” link at the bottom of any marketing email or by contacting us directly. Please note that even after opting out, you may still receive transactional communications related to your reservations or account.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Reservation and transaction records are typically retained for a period consistent with applicable tax, accounting, and legal requirements. When your information is no longer needed, we will securely dispose of or anonymize it.
8. Children’s Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe that we have inadvertently collected information from a child under 13, please contact us immediately so we can take steps to remove that information.
9. Third-Party Links
Our website may contain links to third-party websites and services, including those of Marriott International, online travel agencies, event ticketing platforms, and local attractions in Downtown Allentown and the Lehigh Valley. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any external websites you visit.
10. California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, the right to opt out of the sale or sharing of your personal information, and the right to non-discrimination for exercising your privacy rights. To submit a request under California privacy law, please contact us using the information below.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you through our website or by email. We encourage you to review this policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Allentown Live
Downtown Allentown, Lehigh Valley, PA
Email: info@allentownlive.com
Website: allentownlive.com/contact
We are committed to resolving any privacy-related concerns promptly and transparently.